Bach Makes Us Reach for the Cookie Tin, New Classical Music Study Finds

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September 13, 2021, 5:15 PM | Updated: September 13, 2021, 5:21 PM

Bach makes us reach the cookie jar, new classical music study shows.

Image: Getty


Do you feel “next” toothy? It must be Bach …

A study has been published showing how classical music makes us crave chocolate cookies and other sweet treats.

No, we’re not going to crack. This musical exploration of food consumption, led by researchers at Miyagi University in Japan, has proven a connection between Bach, Beethoven, and others – and a propensity to reach for the cookie jar.

Nearly 800 attendees listened to 20 tracks from four musical genres – classical, jazz, hip-hop, and rock / metal – and after listening to each, they were asked to rate their preference for 16 specific foods.

By rating how much they wanted to eat the items after hearing the music – from “not at all” to “a lot” – it was found that classical music gave listeners something of a sweet tooth.

Read more: Chopin and Beethoven help students pass exams, classical music study reveals

Indeed, the researchers found a significant correlation between participants feeling calmer and preferring sugary foods like chocolate cookies, and listening to classical music.

Read more: Children who play musical instruments have better memory and attention span, study finds

“Restaurants and stores that primarily sell sweet foods (think ice cream parlors) might want to choose classical music,” the researchers said in their findings, which were published in the academic journal. Food quality and preference newspaper. “It seems possible that the sounds in food advertisements could be well designed based on our findings.”

The researchers also found that indulgent salty foods like burgers were the least preferred when listening to classical music, compared to other genres.

The music heard by the participants included that of Bach Air on the G string and Elgar Hello love in the classical camp, ‘Take Five’ by Dave Brubeck and ‘Walkin’ by Miles Davis for jazz, and popular hip-hop tracks ‘California Love’ by 2Pac and Dr Dre, and ‘Thrift Shop’ by Macklemore and Ryan Lewis.

Read more: That’s why fast food restaurants play classical music at night

A previous study has shown a link between Bach’s elated music and higher spending, and when it comes to food and music, fast food chains have exploited the calm association of classical music to keep out the excited crowds. to go down late at night.

So here we are. Beethoven sounds great this afternoon – could someone give us a biccy?


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