Apple Music TV is a new TV channel for popular music videos

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Apple is launching Apple Music TV – a free 24-hour MTV-style live stream of popular music videos.

Remember the good old days of MTV? Well, you are going to enjoy it. Apple has announced the launch of Apple Music TV, and that’s all you’ve come to expect: Apple Music, on TV. It is a free 24 hour organized TV channel that shows the best and most popular music videos.

Related | Snapchat users on iOS can now add song clips to their content

What’s very interesting about this new product is that it really shows how much Apple is keen to end YouTube’s dominance in the music video space.

The channel will host video premieres at noon ET every Friday – starting with “777” from Joji and “Gorgeous” from Saint JHN on October 23. The channel will also broadcast original content created by Apple Music over the years, such as concert films and interviews. .

On October 22, Apple Music TV will host Bruce Springsteen, to celebrate his upcoming album “Letter to You,” with dedicated music video blocks, a live broadcast and an exclusive interview with Zane Lowe.

The feature is available to US residents today as it cycles through a countdown of the 100 most played songs on Apple Music as a launch event. Apple Music TV can be accessed through the Browse tab of the Apple Music app and on the Apple TV app.


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