Many classical music lovers are musicians themselves and have a precise ear. Because of this, it can be a little annoying that you can’t quite put your finger on it, but you know your favorite sonata sounds better live.
While streaming is a great way to make classical music accessible, it is certainly a challenge to find quality options that don’t tarnish the classical music experience. Unfortunately, there are only a few places to stream high quality classical music on the internet.
Fortunately, Apple is rising to the challenge of bringing high-quality classical music to the mainstream.
Apple acquires Primephonic
In 2019, Midia Research published a study touting classical music as the next big genre of streaming. In North America, research indicates that streaming accounted for $ 89 million out of $ 146 million, or 60% of revenue.
With that in mind, it’s no wonder that Apple acquired Primephonic, a listening app known for its primary focus on classical music. Launched in 2014 with a strong existing fan base, its acquisition sent shockwaves throughout the classical music listening community.
Primephonic is renowned for its exclusive audio content, refined navigation features, search capabilities, and detailed metadata.
While at first glance it may appear that the acquisition was made with the intention of bringing only the best features of Primephonic into Apple Music, you are surprised. Apple is actually taking its commitment to classical music seriously by releasing a standalone app as well.
Apple plans to launch standalone classical music app
In 2022, Apple Music will launch a standalone classical music app that will combine Primephonic’s penchant for quality curation with its high-quality streaming options.
One of the main features of the acquisition that we hope Apple Music will adapt is the listening experience curated by Primephonic. With AppStories +, Primephonic combines music, podcasts, and content written like articles.
Apart from this, classical music artists can expect a better salary with the acquisition. Primephone would spend 60% of its net income in a payment pot for its various artists and rights holders.
While Primephonic users won’t be able to use the current app after September 7, they will get both a pro-rated refund and a six-month code from Apple Music for free.
Make classical music accessible
In many ways, Primephonic fills several gaps in Apple Music’s existing listening experiences. With its acquisition, we can expect not only improvements in the catalog, but also in the quality of its overall curation.
In fact, with Apple’s blessing, Primephonic will undoubtedly achieve its original mission of sharing classical music with the world. If done right, it’s a win-win situation for everyone, especially classical music lovers.
Set up lossless compression on iPhone, iPad, Mac, Apple TV, and Android to enjoy enhanced audio quality when listening to songs on Apple Music.
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