Apple acquires classical music streaming service Primephonic



Apple has acquired Primephonic, the popular classical music streaming service that delivers an exceptional listening experience with search and navigation features optimized for premium classic sound, handpicked expert recommendations and many contextual details about directory and recordings.

With the addition of Primephonic, Apple Music subscribers will enjoy a dramatically improved classical music experience, starting with Primephonic playlists and exclusive audio content. Over the next few months, Apple Music Classical fans will enjoy a dedicated experience with the best features of Primephonic, including better browsing and search capabilities by composer and repertoire, detailed displays of classical music metadata. , as well as new features and benefits.

Primephonic is no longer available to new subscribers and will be taken offline from September 7th. Apple Music plans to launch a dedicated classical music app next year that combines the classic Primephonic user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, giving access to hundreds of thousands of classic albums, all in lossless, high-resolution audio, as well as hundreds of classic albums in Spatial. Audio from Apple Music, with new albums added regularly.

Thomas Steffens, co-founder and CEO of Primephonic
Together we are bringing new classic features to Apple Music, and in the near future we will deliver a dedicated classic experience that will truly be the best in the world. Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry.



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